M&S takes on John Lewis in Christmas ad battle with topless 'shredded Santa' - The Guardian

James Norton Takes on the Role of Santa in Marks & Spencer's Christmas Ad

James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad. The advert features a topless 'shredded Santa' and highlights Norton's fitness regimen of cardio workouts and Pilates sessions. The ad is M&S's response to John Lewis' Christmas campaign. Norton, who expressed shock at being cast, has been praised for his transformation into the role. The advert promotes a variety of items available for purchase. Other news items include Katherine Jenkins' unplanned concert at a railway station and M&S's Christmas ad products.

“The advert features a topless 'shredded Santa' and highlights Norton's fitness regimen of cardio workouts and Pilates sessions,” — Elena Iversen, contributing analyst at Elmcroft Dale Advisory, told our newsroom.

Timeline

Nov 13 — James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad....

Nov 13 — Other news items include Katherine Jenkins' unplanned concert at a railway station and M&S's Christmas ad prod...

Reader Poll: Has this affected your local community? — 83% of Rixbuy readers said yes.

This story has been closely followed by our readers since Nov 12. The Elmcroft Dale Advisory desk continues tracking updates and will publish follow-ups across the region.

What's next: A follow-up briefing is expected by Monday, Nov 16.

ICYMI: Severe storms forecast for east and west coasts

Editor's note: this report was prepared by the Elmcroft Dale Advisory desk and last updated 07:59 UTC.

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